Bringing a lasting change to healthcare

Not Just in Sickness … but Also in Health: Moving beyond Sickcare to Health Optimization for All

For as much as healthcare dominates our thinking, would you guess that most of us spend less than one-percent of our time in a clinical setting? With such a small window of influence, our current sickcare system defaults to treating only what ails a patient, rather than managing their overall health.

What’s more, we know definitively that clinical care only accounts for 30% of our health status. That means the choices patients make during the other 99% of the time they aren’t in a doctor’s office or speaking with a physician accounts for 70% of their overall health status. Given these complicated but unavoidable realities, Chairman of Welltok—a leading healthcare consumer activation company—and author of Not Just in Sickness… but Also in Health, Jeff Margolis wonders in his latest book if our current system is solving for the right problems, much less administering the proper solutions.

In Not Just in Sickness…but Also in Health readers are guided through Margolis’ diagnosis of today’s healthcare system, one that in only treating ailments puts an undue strain on costly clinical care. Instead of treating sickness, this book argues that both patients and physicians alike must begin seeking to improve health outcomes for every individual. A shift from reactive treatment to proactive behavioral changes.

“What is the ultimate aim of a health system if not to help every individual be as healthy as they are capable of being?” Margolis asks, exposing the flawed approach of our current system. He argues that by systematically focusing on daily living activities like diet, exercise, access to nutritious foods, access to affordable insurance, and other Social Determinants of Health, patients are empowered to become their own best health advocates. With a renewed sense of ownership and the support of clinical experts, it’s possible to revolutionize our healthcare system and free patients from the sickcare cycle!

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Testimonials

"Not Just in Sickness But Also in Health is more than a vital call to action for progressing our healthcare system. It provides realistic frameworks and methodology that can be practically applied to help people in all socioeconomic circumstances achieve higher total health and well-being."

Mark McClellan, MD, PhD

Professor of Business, Medicine and Health Policy at Duke University; former administrator of the Center for Medicare and Medicaid (CMS) and the Food and Drug Administration (FDA)

“We all benefit from Jeff’s decades of experience working through how the pieces of the consumer health puzzle must be assembled—and where the gaps are. Health and care are inextricably linked, and we must redefine the industry around the whole person if we are to deliver on our promises.”

Sam Glick

Partner and Practice Leader, Oliver Wyman Health Innovation Center

“Every incumbent healthcare, digital health, and healthcare IT organization, and those who lead and work in these organizations, will want to read Jeff Margolis’s Not Just In Sickness But Also in Health. It frames a new unifying equation for delivering healthcare value in a highly person-centric way that can help all industry participants chart a better strategic course as health, technology, and consumerism trends converge globally.”

Srinivas Velamoor

Partner and Practice Leader, Healthcare Digital & Analytics and LEAP Business Building, McKinsey & Company

“In this book, industry pioneer Jeff Margolis describes his vision for health optimization, encouraging a transformation to lifetime well-being from our current emphasis on sickness. He describes a shift to consumerization and personalization, supported by an integrated technology platform using data and AI-driven insights to drive consumer activation. Ultimately, this is an optimistic book, providing a roadmap and strategy to substantially improve the quality of all our lives.”

Vijay Gurbaxani, PhD

Director, Center for Digital Transformation; Professor of Information Systems, The Paul Merage School of Business, University of California, Irvine